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Client: Active Perspective
Videoproductie: Active Perspective
Cameraman: Jeroen Schrage

Beautiful recap video of the work we did in collaboration with PJR Design, Inc. at the 1000M Sales Gallery here in Chicago, which recently received the Gold Award for Best Presentation Center in North America by the National Association of Home Builders. Huge thanks to all involved - our partners at PJR Design, Inc., along with NEC Display Solutions America, Columbian Model & Exhibit Works, Ltd., and Richter Studios.

华润集团春笋历史文化展厅

Project, Creative Direction and Executive Production by Simmetrico Network
Video by Andrea Bellusci for Simmetrico

Simmetrico’s ability to handle complex systems results in our involvement in Expo Astana 2017 also within the large sphere of the Kazakhstan Pavilion, the heart of the international exhibition centre that will open on 10th June of this year.

In the glass structure, with a diameter of 80 metres and 26,000 square metres of space, Simmetrico was in charge of executive production of all indoor fittings as well as the implementation of the multi-media installations on the seventh and eighth floors. These are the two highest levels of the Pavilion, with more than 4,500 sq.m. of total surface area, from which the “Future Energy” exhibition route will begin.

We were assigned the project following an international tender announced by Sembol Construction, the General Contractor of the Kazakhstan Pavilion.

Simmetrico conceived, designed, and built the Azerbaijan Pavilion at Expo 2020 Dubai.

Seeds for the Future: this title clearly explains the key message behind the project, that is, the awareness that only by investing in the future now can people secure a sustainable tomorrow.
We designed a structure that is as transparent as a leaf but as solid as a tree. These shapes are not only symbolic but functional too. The leaf is a tensile structure that generates a microclimate that absorbs little energy. The large trunk is the fulcrum around which the spaces develop vertically and horizontally.
The exhibition involves visitors with stories and reflections on our future. Case studies will teach visitors about a country that has managed to make great strides during its young history. Azerbaijan has faced global challenges such as safeguarding and improving the environment, diversifying the economy and investing in human capital and sustainable development. On several occasions, these challenges were met by introducing avant-garde visions, which represent the “seeds of the future” and precious opportunities for reflection in the Expo context.

CREDITS
General Commissioner/Head of Delegation: Anar Alakbarov
Main contractor: Simmetrico srl

HEYDAR ALIEV FOUNDATION TEAM
Deputy Commissioner General/Project Manager: Narmin Jarchalova
Pavilion Manager: Rustam Ibrahimov
International Cooperation/Partnership Coordinator: Sontan Mammadov
Legal Advisor: Adil Karimli
Communication Manager: Fidan Yusibova

SIMMETRICO TEAM
Head of Project: Daniele Zambelli
General Supervisor: Francesca Tirotti
Head of Architectural Team: Francesco Giordano
Head of Exhibition Design Team: Andrea Fiorito
Experience Design Coordinator: Devis Gobbi
Head of PMO: Luigi Vittorio Ferrari
Finance Managers: Gregorio Gaudenzi, Roberta Valloggia
Architectural Project Manager: Valeria Pallotta
Exhibition Project Manager: Gaia Dall’Omo
Art Directors: Devis Gobbi, Eleonora Valsecchi
Graphic Art: Andrea Minini, Nicola Neri
Fitout Manager: Stefano Ferrè
Exhibition Designers: Andrea Fiorito, Lucrezia Montalboddi
AVL Technical Director: Filippo Nepote Andrè
Content Director: Celeste Sergianno
Content Manager: Francesca Radaelli
Copywriter and Translator: Reem Fahd
Logistics Manager: Matteo Paparella

ARCHITECTURAL PROJECT
Preliminary Sketches: Daniele Zambelli, Francesco Giordano, Alessandro Pongan, Andrea Fiorito
Concept Design: Simmetrico Architettura Srl, Ideas Srl
Final Design: Simmetrico Architettura Srl, Ideas Srl, SCE Project Srl
Construction Management: Simmetrico Architettura, Sce Project Srl
MEP Design: SCE Projects Srl, ESA Engineering
Landscape Engineering and Design: South Landscape Consultants
Architect of Record and H&S Manager: A2Z Architectural

COSTRUCTIONS SUPPLIERS
Local Construction Company: ASGC Construction LLC, Al Shafar Interiors (ASI) Co LLC
ETFE Supplie: Maco Technology
Wood Elements Supplier: Rubner Holzbau
Landscaping Supplier: K&D International Contracting LLC

EXHIBIT PROJECT
Experience Design and Storytelling: Andrea Fiorito, Eleonora Valsecchi, Devis Gobbi, Lucrezia Montalboddi, Celeste Sergianno
Concept Design: Simmetrico Srl
Final Design: Simmetrico Architettura Srl, Designdirect Srl
Technical Direction: Simmetrico Srl
Setup Management: Simmetrico Srl
Setup Contractor: Carli produzioni Srl
White Trees Installation, Structures and Setup: Mint L.L.C
Special Decors: C Decorazioni
Robotics and Setup of Flowers Carillon: Leva srl, Dadomani srl
Tulip Lights Flowers Installation: Terenzi Srl
Film Director: Mattia Molinari
Video Editing, Visual Effects and Postproduction: Bonsaininja Srl, Dadomani Srl, Studio YET
Software and Video Engineering: Videosoft Srl
Light Designer: Luxive srl, M2L Srl
AVL Installation and Cabling: Armonica Srl
Lights Programming: Marco Made De Nardi
Sound Designer: Painè Cuadrelli
Sound Engineering: Davide Bonotto
Technologies and Custom Solutions Engineering: Unitech Digital Media Srl
Hydroponic Boxes Project: Product Linfa by Robonica, Design Giampiero Peia
Furniture Design and Production: PCMC

“At the birth of the planet, the most beautiful encounter between land and sea must have been on the Montenegrin coast”. This quote by Lord Byron guided the Simmetrico team while adapting and creating the final design, conceiving the design experience, developing and producing the multimedia contents and technologies, up to the complete realization of the Montenegrin pavilion “Blessed by Nature”.

The narration imagined by Simmetrico takes place in a tiny, enveloping, and immersive space showcasing Montenegrin's unspoiled stunning nature and breathtaking natural wonders.

Here is a sneak peek of the main installations visitors will encounter while visiting the Pavilion:

“Virtual Forest” is the main installation of this pavilion and is present throughout the exhibition. The concept is inspired by one of the country’s main attractions: the Biogradska Gora National Park. Our team reproduced the “breath” of the forest by designing 184 bright plexiglass trees. Two different heights, a double layer of milling, and skillful use of lights create the rhythm and dynamism of this full immersion experience.

“Land of Unexpected Wonders” is an interactive wall offering visitors the opportunity to explore the primates that make Montenegro unique, such as the TaraCanyon, the deepest canyon in Europe.

“Beauties of Montenegro” is the Pavilion‘s central installation showcasing the extraordinary wild natural beauty and different landscapes of Montenegro. An immersive and integrated experience with the fairy digital forest unwinding throughout the pavilion: images on the wall screen are combined with sounds and lights of the forest recreating the phases of the day and the noises of nature.

“Natural Treasures” presents Montenegrin biodiversity as one of the main treasures of this wild land. The installation is an interactive stylized Montenegrin landscape composed of colored plexiglass layers that visitors can pull up as vertical drawers to discover infographics about iconic natural elements of the country’s flora and fauna.

CREDITS
Client: Government of Montenegro (Ministry of Foreign Affairs and Ministry of Economic Development)
President of the Organizational Committee for the organization of Montenegro’s participation at Expo 2020 Dubai: Jakov Milatovic, Minister of Economic Development
Main contractor: Simmetrico

MONTENEGRO TEAM:
Commissioner General: Prince Nicholas Petrovic-Njegos
Deputy Commissioner General: Jelena Jankovic-Kostic
Pavilion Director: Milena Pejovic-Erakovic
Content Cooridinators: Drazenka Laketic, Jovana Krunic, Ivona Savicevic, Svetlana Stijepovic, Marko Savkovic
Content Providers: Gavrilo Knezevic, Faro Nimanbegu, Gezim Mavric, Edin Zukovic, Ilija Perić, Ranko Maras, Air Montenegro, Porto Montenegro, Pljevlja Municipality, Lustica Bay, Kolasin 1600 and Kolasin 1450, Maljevik Bay (provided by Sonja Radovic Jelovac), Tivat Airport, Mtel, Telenor, Terna, Trebjesa Brewery, Spanjola Fortress.

SIMMETRICO TEAM:
Head of Project: Daniele Zambelli
Executive Manager: Francesca Tirotti
Project Manager: Giulia Guarisco
Head of Exhibition Design Team: Andrea Fiorito,
Experience Design Coordinator: Devis Gobbi
Art Director: Eleonora Valsecchi
Graphic Designer: Elsa Cumar, Debora Murino, Elyas Arayess, Nicola Neri
Exhibition Designer: Lucrezia Montalboddi
Fit-out Manager: Stefano Ferrè
AVL Technical Director: Filippo Nepote Andrè
Content Director: Celeste Sergianno
Content Manager: Francesca Radaelli
Copy and Arabic translator: Mai Eldahan
Production Manager: Elvis Dsouza
Health and Safety Officer: Fidelis Mbutu
Logistics Manager: Matteo Paparella
Finance Managers: Gregorio Gaudenzi, Carolyn Loreto, Roberta Valloggia

EXHIBITION PROJECT:
Concept Design: Massiv
Concept Design interpretation: Simmetrico
Final Design: Simmetrico, Designdirect
Architect of Record: A2Z Architectural
Experience Design and storytelling: Andrea Fiorito, Eleonora Valsecchi, Devis Gobbi, Lucrezia Montalboddi, Stefano Ferrè, Celeste Sergianno, Francesca Radaelli

SUPPLIERS:
Fit-out contractor: Carli Produzioni
Local fit-out contractor: Fair Platz
AVL service: Giochi di Luce
Video content: Michele David, Bonsaininja, Studio Yet
Software and Video Engineering: Videosoft
Light design: M2L
Light programming: Marco Made De Nardi, Giovanni Porcaro
Sound Design: Painè Cuadrelli
Sound Engineering: Davide Bonotto

Simmetrico: design, content experience, and construction
Illogic: general contractor and surveyor

The Future Is Getting Closer - under this concept and claim Simmetrico created and developed the project of the Pavilion of the Russian Copper Company (RCC) for the 2019 Innoprom Exhibition in
Ekaterinburg, Russia.
In collaboration with Illogic, the project general contractor,
Simmetrico implemented a versatile multi-technology structure, where
each element harmoniously fits into the overall architectural design, turning
the pavilion into a unique multimedia space.

MEC Global in Brussels has chosen ActiveMe to develop and integrate a brand new concept of interactive table into its new meeting room.

The challenge was to create a productive space while keeping the wow effect.

An 84″ screen in 4K was set up on the wall. The 55” touch screen was integrated into a custom made table and all the hardware was connected to a user friendly domotic solution, enabling users to easily switch between sources.

The application set up on the 55″ touch screen allows you to handle media files like PowerPoint files, HD videos and other useful documents.

The touch table can detect custom objects like business cards holder and allows you to navigate in a new way through your files.

Several widgets like News Feed, Traffic, Weather,…are also available. A content management system is provided to manage your files in a very user friendly way.

More information: https://www.activeme.be/

#Interactiveapp #Interactivetable #ActiveMe #MECagency #LLN #Louvainlaneuve

More information on the project: www.iart.ch/en/work/schindler-city-center

As the holiday season was approaching, Go2 Productions teamed up with Bell Astra Media to create an eye-catching 3D animated advertisement for TJX. The advertisement was displayed on Astral's iconic curved LED billboard situated at the busy intersection of Yonge and Dundas in Toronto, ON.

What made this project stand out was the innovative use of a 3D anamorphic effect, also known as Forced Perspective, which brought three distinct sale items to life. Each animated product represented a unique brand under the TJX umbrella, showcasing the offerings of HomeSense, Winners, and Marshalls.

#DOOH #DigitalOutofHome #OutdoorAdvertising #AdTech #DigitalAds #MediaBuying #ProgrammaticAdvertising #OOHMarketing #MarketingTrends #DigitalSignage #AdvertisingInnovation #MediaPlanning #AdCampaigns


http://www.Go2Productions.com/contact/ - 604 408 5844

BREAKING WITH CONVENTIONS.

Each year, Century 21 brings its employees together to celebrate their successes and the future of real estate.

It is in order to enhance and energize the brand image and the people associated with it that we have shifted away from the traditional codes of the convention: Transforming what was originally a very formal ceremony into a spectacular light show.

To add a spark to the speeches, we wanted to inject a very modern and technological aesthetic, deftly juxtaposing the contrasts at play between the elegance of black and the richness of gold.

The power and influence of this innovative, human brand is represented through the architecture of a retro-futuristic world in three dimensions taking shape as the speech plays out. A podium that is built on the commitments, character and visual identity of the French company.

Check out this impressive activation, including video, projection and touch interactivity, that we supplied to UNIT9 for the Peugeot Allure event, launching the new Peugeot E-3008 car.

We provided a video package that consisted of nearly 700 panels of our 3.9mm Gloshine, Unilumin Upad IV and ROE Black Marble to create an immersive set made out of an LED wall, floor and ceiling.

The event also featured an impressive interactive 14.5-m wide with a x7 blended projection display spanning an area of 28.5m wide, which was rigged on an automated truss on Kinesys motors, and lifted to reveal the car and LED set behind it.

Visitors were able to interact with this giant screen using gesture touch, delivered with a Lidar scanner, Notch and Touch Designer by our technical team.

투명 OLED의 미래와 혁신을 담은 ‘투명한 미래전 – 투명 OLED가 바꿀 도시, 산업, 예술’ 전시가 지난 12월 12일부터 24일까지 서울 광화문 세종문화회관에서 개최되었습니다.

이번 전시는 모빌리티, 사무공간, 문화&엔터테인먼트, 리테일, 홈 5개 테마존으로 구성되어 있는데요, 일상 곳곳에 투명 OLED로 만들어지는 미래의 모습을 생생하게 체험해 보세요.

더 자세한 내용은 OLEDSpace.com을 통해 확인하세요!
▶ http://bit.ly/3wEy22y

#LG디스플레이 #투명OLED

Jane Goodall’s amazing and inspiring story is brought to vibrant life using several exciting multimedia experiences.

Falcon’s Creative Group proudly collaborated with the National Geographic Museum and the Jane Goodall Institute to provide six multimedia experiences for the “Becoming Jane: The Evolution of Dr. Jane Goodall” exhibition. The goal was to immerse visitors in Jane Goodall’s remarkable story of becoming the first person to live among and study wild chimpanzees, humankind’s closest living relatives.

Awards:
- THEA Award for Outstanding Achievement (AOA)
- IAAPA Brass Ring Award – Best New Product (First Place)
- American Alliance of Museums Excellence in Exhibition (Overall Winner)
- x3 Telly Awards
- x2 MUSE Platinum Awards

Learn more: https://falconscreativegroup.com/projects/becoming-jane-the-evolution-of-dr-jane-goodall/

Learn more: https://www.limelight.art/portfolio/kickit-team-tennis

Kickit Team Tennis is an interactive light art game that can be played by up to ten people in two teams.

It all started when we saw the beautiful Barbican in Pécs and decided to build a tennis game for the old tennis court of the Zsolnay Family. We named it Very Merry (Úri Muri), and it was an amazing few days watching visitors of the Zsolnay Light Festival play our game.

People loved it and wanted to have it at their own events, so we renamed it, and will bring it anywhere for a good game. Do you have a great event idea and are looking for a fun addition to it? Let us know, Kickit is now up for grabs!

Artist: Viktor Vicsek / Limelight
Made in collaboration with Zsolnay Light Festival.
Video: Kevin Harald Campean

Web: https://www.limelight.art/
Facebook: https://www.facebook.com/3dprojectionmapping
Instagram: https://www.instagram.com/limelight3dmapping

In this video you can take a factory tour at Würth Elektronik eiCan through a 360° VR experience, you will be able to have an immersive overview on differents production steps for connectors manufacturing.

Come and visit us for more details on our products :
http://bit.ly/1qmgv9p

LED공연/ 영상과 현대무용이 결합된 미디어 댄스 퍼포먼스입니다.
기업의 아이덴티티를 표현한 작품으로
용산드래곤시티호텔 한라홀 "게버릿코리아" 임직원 및 VIP행사의 메인공연장면입니다.

*공연문의

플리에아트컴퍼니
www.plieart.co.kr
050-6654-5699
카카오톡플러스친구: 플리에아트컴퍼니

4K 上海的过去，现在和未来都在这里了~全新升级改造后的上海城市规划展示馆全程游览记录2022-Shanghai Urban Planning Exhibition Center Virtual Tour

历经一年多的更新改造，位于上海人民广场的上海城市规划展示馆正式对外开放。新馆增加两千多平方米的展示面积，分为序厅、人文之城、创新之城和生态之城4个主题展厅，并引入VR、AR、全息影像以及5D数字化城市沙盘等新颖科技手段，为参观者提供沉浸式互动体验。作为全国首家城市规划馆和风向标，展览馆里的每一个新故事，都蕴含着上海城市规划展示馆的转型和探索。

步入一楼的序厅，映入眼帘的是一幅以绿色为底、金线勾勒的铜版雕刻作品，名为“城市大脑”，展示了未来数字化城市的多中心结构，如同人类大脑的神经元网络。千丝万缕的铜线中，还藏着黄浦江、苏州河的蜿蜒形态，极具设计感。在序厅中央的上空有一组巨型8K环幕，循环播放题为“上海印象”的城市画卷。另一侧墙壁集中展示了上海自1931年至2017年的六轮城市总体规划介绍。

二楼“人文之城”展厅以圆为设计元素，空间以淡橙色诠释温度和记忆，展示红色文化、江南文化和海派文化。春阳里、步高里、张园、曹杨新村等微缩模型栩栩如生，朱家角模型还特地放大了放生桥区域的场景，把细节生动演绎出来，让外地游客也能感受到江南文化的特色。

三楼“创新之城”展厅以放射条线为设计元素，空间以灰色诠释科技感和未来感，展示上海新兴战略和数字化转型成果。5D数字化城市沙盘就在这处展厅里，采用数字孪生理念，以垂直呈现方式，构建了可交互的混合现实场景。

四楼“生态之城”以网络状为设计元素，空间呈现绿色。地上有一条蓝色河流缓缓流淌，时而能看到中华鲟等生物“出没”。在高低错落的“地势图”上，只需拨动一个按钮，红、黄、蓝、绿光随之交错变动，2000年前、4000年前，乃至2万年前，长江河口的演变情况尽收眼底，演示沙盘生动地展现上海的成陆过程。

After more than a year of renovation, the Shanghai Urban Planning Exhibition Hall in Shanghai People's Square was officially opened to the public. The new pavilion has an additional exhibition area of ​​more than 2,000 square meters and is divided into 4 themed exhibition halls, namely the Preface Hall, the City of Humanities, the City of Innovation and the City of Ecology, and introduces novel technological means such as VR, AR, holographic images and 5D digital city sand table. , providing visitors with an immersive interactive experience. As the first urban planning museum and weather vane in the country, every new story in the exhibition hall contains the transformation and exploration of the Shanghai Urban Planning Exhibition Hall.

00:00 Tour Intro 全程概览
02:00 People Square Metro Station 人民广场地铁站
04:25 Entrance of Urban Planning Center 上海城市规划馆入口
05:08 Preface Hall of Urban Planning Center 城市规划馆一楼序厅
05:27 Shanghai Impression Show 上海印象巨幕展示
08:30 Shanghai Urban Historical Planning 上海城市历史规划
12:01 Urban Cultural Creation and Reading Area 上海城市文创和阅览区
14:00 Urban Cafe 城市咖啡厅
16:17 Cultural and Creative Product Zone 上海文创产品区
18:48 2F The Humanistic City 人文之城
19:37 The Urban Texture 城市肌理
20:45 Urban Landscape Pattern 城市风貌格局
26:58 Historic Preservation Buildings 城市历史保护建筑
31:16 Urban Sand Table Exhibition 城市沙盘展示
37:02 Huangpu River&Suzhou Creek 黄浦江和苏州河
39:04 15 Minutes Community Life Circle 15分钟社区生活圈
40:25 Shanghai Public Service 上海公共服务
44:38 Urban Design Standards 城市设计标准
49:45 3F The City ​​of Innovation 创新之城
50:09 Shanghai Pilot Free Trade Zone 上海自由贸易试验区
52:00 Development of Yangtze River Delta 长三角一体化发展
54:23 Science and Technology
Innovation Center 上海科创中心
55:45 Development of Five New Cities 上海五大新城发展
56:30 Digital City Sand Table 数字化城市沙盘
01:00:13 Shanghai International Hub 上海国际枢纽
01:05:14 Digital City Showcase 数字化城市展示
01:09:11 4F The ECO City 生态之城
01:09:41 The Accumulation of Years 岁月的积淀
01:12:24 Extensive Space of Shanghai 广域的空间
01:15:18 Green City Low Carbon Cycle 绿色城市低碳循环
01:19:45 Ecological Space Planning 生态空间规划
01:21:58 Chongming World-Class Ecological Island 崇明生态岛
01:22:23 Urban-Rural Park System 城乡公园体系
01:25:00 Rural Revitalization Program 乡村振兴计划
01:28:04 Shanghai Impression Show 上海印象宣传片